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The Apprentice 2018: A glamour model and 'Wolf of Wall Street' among candidates going head-to-head for £250,000 investment

Tuesday 25th September 2018
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This year’s candidates for The Apprentice have been revealed as Lord Alan Sugar searches for his next business partner.

Among the 16 wannabe entrepreneurs are former glamour model Sarah Byrne and a self-styled ‘Wolf of Wall Street’ Daniel Elahi.

Sarah, 28, who starred Channel 4 series Shameless as Meena Karib, hopes to impress Lord Sugar with her children’s acting academy.

She says: “I am me, I don’t have a posh accent or pretend to be anyone else. My personality sells me, my passion to succeed and work ethic.”

Daniel, 28, set up his lifestyle brand business in 2017 and likens himself to infamous stockbroker Jordan Belfort due to his entrepreneurial skills and lavish, party lifestyle. 

He said: “I have the beauty and the brains, typically people only have one. I was blessed with both in abundance.”

Other candidates come from a broad range of backgrounds including law, tax and arboriculture (tree surgery) to fashion design, marketing and sport.

They will all compete to secure a £250,000 investment into their business plan and win a partnership with Lord Sugar.

This year will see them jet off to a number of locations outside of London including Malta, where they will be tasked with buying nine items at the lowest possible prices.

The Apprentice: Meet the candidates

Elsewhere locations around the UK include Glasgow to sell art, Birmingham to clinch deals at a Body Building Expo and back to London to launch a budget airline.

Baroness Karren Brady and Claude Littner resume duties as Lord Sugar’s trusted advisors and his ‘eyes and ears’ on the tasks, reporting back on the candidates’ every decision in the boardroom.

As well as the weekly tasks, two special episodes, The Final Five and Why I Fired Them, will also return to feature the journey of the five strongest candidates before the winner is chosen, and the reason behind Lord Sugar’s decisions to fire those who are unsuccessful.

Over the past seven years, Lord Sugar has invested a £2million into eight businesses.

Last year he partnered with both finalists, Sarah Lynn and James White, who each received a £250,000 investment.

Comedian Rhod Gilbert returns to host The Apprentice: You’re Fired, analysing each week’s events at 10pm on BBC Two, immediately after the main show.

Joining Rhod each week will be a panel of business professionals and celebrity fans, sharing their opinions on the highs and lows of each task.

The Apprentice 2018 launches on Wednesday, October 3 at 9pm on BBC One, followed by You’re Fired at 10pm on BBC Two.

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