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The X Factor here to stay until 'at least 2022' despite record low ratings

Wednesday 14th November 2018
The_x_factor_line_up_2018

It looks like the X Factor has far from had its day.

According to reports the ITV singing show is here to stay until at least 2022 after the channel offered boss Simon Cowell an extension despite dwindling ratings.

Recent data by Barb (Broadcasters Audience Research Board) has revealed that this year’s series has recorded its lowest ratings yet.

The show, which started in 2004, is expected to go through another big shake up as Cowell hopes to build on its growing popularity with young people.

For the 16-34 audience, The X Factor is averaging 1.3 million viewers and a share of 42%, compared with Strictly Come Dancing, which is averaging 1.1 million and a 37% share.

Cowell told The Sun: "We've just been offered an extension on both shows because of the 16 to 34-year-old audience.

"We could probably do three years or five years. It makes a lot of money. We got to a point years ago where we were able to compete with Strictly because there was that huge audience.

"We're losing people now but fortunately the young audience has actually grown this year and all the advertisers and the sponsors want that income on a Saturday."

The X Factor winner odds

It won’t be the first time that The X Factor has seen a revamp. Just this year the judging panel had an overhaul with Nicole Scherzinger, Louis Walsh and Sharon Osbourne all being replaced.

They made way for Robbie Williams, his wife Ayda Field and Louis Tomlinson.

But even this hasn’t helped overall ratings—the average audience for this year’s X Factor currently stands at 5.89 million

Last year’s series averaged an audience of 6.34 million, which was the lowest in its history.

Over on BBC One, Strictly Come Dancing is pulling in around 8 million.

The X Factor next elimination odds

A-Star 6/4
Danny Tetley 5/2
Brendan Murray 5/2
Bella Penfold 5/1
Shan 33/1
Scarlett Lee 40/1
Anthony Russell 40/1
Dalton Harris 66/1

The X Factor next elimination odds

BEST ODDS
Odds correct as of 11th Apr, 13:23 . Odds are subject to change.
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