Love Island and I’m a Celebrity… Get Me Out of Here! are going head-to-head in this year’s TV Choice awards for best reality show.
The two popular shows will battle against Channel 4 shows First Dates/First Dates Hotel and The Island with Bear Grylls for the accolade.
Love Island has recorded record ratings for ITV2, with 2017 seeing an average of 2.6 million people tune in to see Amber Davies and Kem Cetinay win the series.
But to beat off heavyweight I’m a Celeb will be no mean feat—the ITV1 series, fronted by Ant and Dec, has won the award no less than seven times since they launched back in 2009.
Up for multiple prizes is BBC2 drama Peaky Blinders, which has been nominated for best drama series, as well as best actor and actress for Cillian Murphy and Helen McCrory’s portrayal of gangsta boss Tommy Shelby and matriarch Aunt Polly.
Also up for best drama are Poldark, Doctor Foster and Outlander, while Poldark’s Aidan Turner joins Murphy in the best actor category with Martin Clunes (Doc Martin) and William Beck (Casualty).
Coronation Street leads the way in the soap categories, with an impressive six nominations including best soap, best soap actor (Jack P Shepherd and Shayne Ward), best soap actress (Lucy Fallon and Catherine Tyldesley), and best soap newcomer (Ryan Clayton).
The best entertainment show category is hotly contested as Ant & Dec's Saturday Night Takeaway joins Celebrity Juice, Gogglebox and The Graham Norton Show in the shortlist.
Britain's Got Talent, Dancing On Ice, The Great British Bake Off and Strictly Come Dancing go up against each other in the best talent show category.
The event, hosted again by Pointless star Richard Osman, takes place at The Dorchester, Park Lane on Monday, September 10.
Shortlist voting is live until midnight on Friday, July 6.